Field Notes
Thinking, before conclusions.
Short notes on why businesses become harder to run than they should be — and what clearer looks like.
Field NotesNo. 002
Your customer shouldn't have to ask if it worked.
If a customer has completed an action and then has to contact you to find out whether it worked, the transaction isn't finished.
Norvoran / Jake Meilak · 21 July 2026 · 4 min read